{"id":12593,"date":"2026-10-03T08:50:37","date_gmt":"2026-10-03T08:50:37","guid":{"rendered":"https:\/\/www.mekong-partners.com\/?page_id=12593"},"modified":"2026-10-08T18:50:13","modified_gmt":"2026-10-08T18:50:13","slug":"vietnam-commercial-due-diligence","status":"publish","type":"page","link":"https:\/\/www.mekong-partners.com\/?page_id=12593","title":{"rendered":"Vietnam Market Intelligence &#038; Commercial Due Diligence"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12593\" class=\"elementor elementor-12593\">\n\t\t\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd6246f elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-full-content-with-space-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"dd6246f\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_start&quot;:0,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\n                            <div class=\"elementor-background-overlay\"><\/div>\n            \n                <div class=\"elementor-container elementor-column-gap-extended \">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-642a0b7 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"642a0b7\" data-element_type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n                <section class=\"elementor-section elementor-inner-section elementor-element elementor-element-27caaae elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"27caaae\" data-element_type=\"section\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default \">\n                <div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-198289f pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"198289f\" data-element_type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-aa6a662 elementor-widget elementor-widget-pxl_heading\" data-id=\"aa6a662\" data-element_type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-aa6a662-7285\" class=\"pxl-heading px-sub-title-default-style \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default \" data-wow-delay=\"ms\">\n\t\t\t\t<span class=\"pxl-item--subtext\">\n\t\t\t\t\t\t\t\t\t\tMARKET INTELLIGENCE &amp; COMMERCIAL DUE DILIGENCE\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\n\t\t<h1 class=\"pxl-item--title style-default ft-gt highlight-default \" data-wow-delay=\"ms\">\n\t\t\t\t\t\t\tKnow what matters before you commit.\t\n\t\t\t\t\n\t\t<\/h1>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4255af1 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"4255af1\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>Test market, customer and partner assumptions in Vietnam and China. Turn comparable evidence into a clearer investment or growth decision.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a7216c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8a7216c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b39e2af elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b39e2af\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-6949e5b elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-full-content-with-space-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"6949e5b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-extended \">\n                <div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-da6f8b0 pxl-column-overflow-hidden-yes pxl-column-none\" data-id=\"da6f8b0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-5838def ft-gt elementor-widget elementor-widget-pxl_heading\" data-id=\"5838def\" data-element_type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-5838def-3545\" class=\"pxl-heading px-sub-title-default-style \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default \" data-wow-delay=\"ms\">\n\t\t\t\t<span class=\"pxl-item--subtext\">\n\t\t\t\t\t\t\t\t\t\tEVIDENCE FOR COMMERCIAL DECISIONS\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\n\t\t<h2 class=\"pxl-item--title style-default  highlight-default \" data-wow-delay=\"ms\">\n\t\t\t\t\t\t\tTurn uncertainty into a focused research brief.\t\n\t\t\t\t\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a111550 elementor-align-center ft-gt pxl-icon-list  elementor-widget__width-auto elementor-widget elementor-widget-pxl_button\" data-id=\"a111550\" data-element_type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl-pxl_button-a111550-4163\" class=\"pxl-button pxl-atc-link \" data-wow-delay=\"ms\">\r\n    <a href=\"https:\/\/www.mekong-partners.com\/?page_id=12747\" class=\"btn pxl-icon-active btn-text-nina btn-default  inline pxl-icon--right\" data-wow-delay=\"ms\" data-target=\".pxl-page-popup-template-0\">\r\n                <span class=\"pxl--btn-text\" data-text=\"Discuss your project\">\r\n            <span>D<\/span><span>i<\/span><span>s<\/span><span>c<\/span><span>u<\/span><span>s<\/span><span>s<\/span><span class=\"spacer\">&nbsp;<\/span><span>y<\/span><span>o<\/span><span>u<\/span><span>r<\/span><span class=\"spacer\">&nbsp;<\/span><span>p<\/span><span>r<\/span><span>o<\/span><span>j<\/span><span>e<\/span><span>c<\/span><span>t<\/span>        <\/span>\r\n            <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b43b369 elementor-align-center ft-gt pxl-icon-list  elementor-widget__width-auto elementor-widget elementor-widget-pxl_button\" data-id=\"b43b369\" data-element_type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl-pxl_button-b43b369-7773\" class=\"pxl-button pxl-atc-link \" data-wow-delay=\"ms\">\r\n    <a href=\"https:\/\/www.mekong-partners.com\/?page_id=12424\" class=\"btn pxl-icon-active  btn-default  inline pxl-icon--right\" data-wow-delay=\"ms\" data-target=\".pxl-page-popup-template-0\">\r\n                <span class=\"pxl--btn-text\" data-text=\"Explore our capabilities\">\r\n            Explore our capabilities        <\/span>\r\n            <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n                <div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-95e0f76 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"95e0f76\" data-element_type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-781b46b elementor-widget elementor-widget-pxl_text_editor\" data-id=\"781b46b\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>When a decision depends on unfamiliar customers, channels or counterparties, more information is not always better information. The useful question is which evidence can confirm, challenge or refine the commercial thesis.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de59fa6 elementor-widget__width-auto elementor-widget-laptop__width-inherit elementor-widget elementor-widget-pxl_text_editor\" data-id=\"de59fa6\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>We help teams define the questions, gather relevant evidence and connect findings with practical decision implications. The assessment makes source quality, contradictory information and unresolved gaps visible, with specialist diligence coordinated separately where needed.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-54f6ea2 elementor-section-full_width elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-full-content-with-space-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"54f6ea2\" data-element_type=\"section\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-no \">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d704c2e pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"d704c2e\" data-element_type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-0722699 elementor-widget elementor-widget-html\" data-id=\"0722699\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t<!-- Staging draft 12593. 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We shape the research around the decision, the assumptions that matter and the information available within the agreed scope.<\/p><div class=\"mp-grid-3\">\n<article><span class=\"mp-number\">01 \u00b7 MARKET DEVELOPMENT<\/span><h3>Where to compete<\/h3><p>Assess a product category, customer segment or route to market before deciding where to invest commercial effort.<\/p><p>Typical focus: demand drivers, buying criteria, channel economics, alternatives and the credibility of the proposed positioning.<\/p><\/article>\n<article><span class=\"mp-number\">02 \u00b7 PARTNER ASSESSMENT<\/span><h3>Who to work with<\/h3><p>Compare a distributor, supplier or strategic partner against the capabilities your plan requires.<\/p><p>Typical focus: commercial reach, operating fit, incentives, information quality, dependencies and questions for further specialist review.<\/p><\/article>\n<article><span class=\"mp-number\">03 \u00b7 COMMERCIAL DILIGENCE<\/span><h3>What to underwrite<\/h3><p>Test the commercial assumptions behind a proposed acquisition, investment or partnership.<\/p><p>Typical focus: customer exposure, competitive position, market opportunity, business-plan assumptions and practical growth constraints.<\/p><\/article>\n<\/div><\/section>\n<section class=\"mp-lenses\" id=\"mp-intel-lenses\" aria-labelledby=\"mp-intel-lenses-title\"><p class=\"mp-kicker\">EXAMINE THE COMMERCIAL LOGIC<\/p><h2 id=\"mp-intel-lenses-title\">Look beyond the market-size headline.<\/h2><p class=\"mp-lead\">A useful assessment connects market context with how the business wins and serves customers. The following lenses can be combined or narrowed for the assignment.<\/p><img decoding=\"async\" src=\"https:\/\/www.mekong-partners.com\/wp-content\/uploads\/2025\/03\/1-23.jpg\" alt=\"Wide urban skyline beneath a cloudy sky\" loading=\"lazy\"><div class=\"mp-grid-3\">\n<article><h3>Addressable demand<\/h3><p>Separate the broad category from the customers and uses the business can realistically serve. Examine adoption conditions, purchase frequency and the assumptions behind demand estimates.<\/p><\/article>\n<article><h3>Customer behaviour<\/h3><p>Understand decision-makers, procurement criteria, switching barriers and service expectations. Distinguish observed evidence from management assumptions and interview opinion.<\/p><\/article>\n<article><h3>Competitive position<\/h3><p>Map relevant alternatives, including local competitors, imports and substitute solutions. Test differentiation, pricing logic and the basis of any claimed advantage.<\/p><\/article>\n<article><h3>Channels and access<\/h3><p>Examine distribution coverage, incentives, capability and concentration. Identify where reported reach differs from demonstrable access to the intended customer.<\/p><\/article>\n<article><h3>Revenue resilience<\/h3><p>Explore concentration, repeat business, contractual visibility and reliance on key relationships. Where data permit, assess the commercial explanation behind historical trends.<\/p><\/article>\n<article><h3>Growth execution<\/h3><p>Connect the plan with sales capacity, delivery constraints and partner dependencies. Identify what must change for the proposed growth path to be credible.<\/p><\/article>\n<\/div><\/section>\n<section class=\"mp-method\" id=\"mp-intel-method\" aria-labelledby=\"mp-intel-method-title\"><div class=\"mp-split\"><figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mekong-partners.com\/wp-content\/uploads\/2025\/03\/1-25.jpg\" alt=\"Urban skyline reflected in water at blue hour\" width=\"819\" height=\"526\" loading=\"lazy\"><figcaption>Commercial assumptions need to connect with the operating environment.<\/figcaption><\/figure><div><p class=\"mp-kicker\">A TRACEABLE RESEARCH PROCESS<\/p><h2 id=\"mp-intel-method-title\">Challenge the thesis. Show the evidence.<\/h2><p>Research should make the basis of judgement clear, not disguise gaps behind a polished presentation. Access, source quality and unresolved questions are part of the assessment.<\/p><ol>\n<li><strong>Frame the hypotheses<\/strong>Agree the decision, scope, key assumptions and the issues most likely to change the conclusion.<\/li>\n<li><strong>Build an evidence plan<\/strong>Identify relevant documents, public sources, data and potential stakeholder discussions. Agree access, confidentiality and permitted research methods.<\/li>\n<li><strong>Triangulate the findings<\/strong>Compare sources and test contradictions. Separate verified information, estimates, stakeholder views and matters not resolved within scope.<\/li>\n<li><strong>Translate into decision implications<\/strong>Explain which assumptions hold, which need further work and how the findings affect the proposed commercial or investment plan.<\/li>\n<\/ol><\/div><\/div><\/section>\n<section class=\"mp-output\" id=\"mp-intel-output\" aria-labelledby=\"mp-intel-output-title\"><p class=\"mp-kicker\">FROM INFORMATION TO JUDGEMENT<\/p><h2 id=\"mp-intel-output-title\">Outputs built for a management discussion.<\/h2><p class=\"mp-lead\">The deliverables are agreed for the assignment. A focused engagement may select only a few of these outputs; a broader diligence scope may connect them.<\/p><div class=\"mp-output-list\">\n<article class=\"mp-output-row\"><h3>Market and customer brief<\/h3><p>Target segments, buying requirements, relevant alternatives, demand assumptions and the limits of available evidence.<\/p><\/article>\n<article class=\"mp-output-row\"><h3>Competitive or partner assessment<\/h3><p>A structured comparison against explicit criteria, supported by source notes, capability observations and unresolved questions.<\/p><\/article>\n<article class=\"mp-output-row\"><h3>Commercial thesis review<\/h3><p>An assessment of the key revenue and growth assumptions, including sensitivities, dependencies and issues requiring further validation.<\/p><\/article>\n<article class=\"mp-output-row\"><h3>Decision and next-step memorandum<\/h3><p>A concise synthesis for leadership: the findings that matter, their implications, evidence gaps and a prioritised programme for further work.<\/p><\/article>\n<\/div><p style=\"margin-top:28px\">Commercial diligence does not replace financial, legal, tax, technical or other specialist diligence. Interfaces with those advisors should be defined so the commercial work informs, rather than duplicates, their assessment.<\/p><a href=\"https:\/\/www.mekong-partners.com\/?page_id=12604\">Explore transactions &amp; partnerships \u2197<\/a><\/section>\n<section class=\"mp-scenario\" id=\"mp-intel-scenario\" aria-labelledby=\"mp-intel-scenario-title\"><div class=\"mp-split\"><div><p class=\"mp-label\">Case Study<\/p><h2 id=\"mp-intel-scenario-title\">Testing the growth thesis of a distribution platform.<\/h2><p>Imagine an investor considering a Vietnamese distributor. The business plan assumes expansion into new customer segments through its existing channel relationships.<\/p><h3>The questions to resolve<\/h3><ul><li>Do those relationships reach the proposed customers?<\/li><li>Does the product and service offer match their buying requirements?<\/li><li>What sales capacity and operating changes would expansion require?<\/li><li>Which revenue assumptions depend on evidence not yet available?<\/li><\/ul><p>A possible scope would combine customer and channel research, a competitive assessment and a review of the growth assumptions. Illustrative outputs could include a commercial thesis memorandum and targeted questions for further diligence. No actual client, transaction or result is represented.<\/p><\/div><figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mekong-partners.com\/wp-content\/uploads\/2025\/03\/1-26.jpg\" alt=\"Cargo ship crossing open water\" width=\"959\" height=\"640\" loading=\"lazy\"><figcaption>Illustrative commercial context only. This image does not depict a client engagement.<\/figcaption><\/figure><\/div><\/section>\n<section class=\"mp-faq\" id=\"mp-intel-faq\" aria-labelledby=\"mp-intel-faq-title\"><p class=\"mp-kicker\">SCOPING THE ASSESSMENT<\/p><h2 id=\"mp-intel-faq-title\">Make the research brief precise.<\/h2>\n<details><summary>How is market intelligence different from commercial due diligence?<\/summary><p>Market intelligence can inform a broad strategic or commercial question without a specific transaction. Commercial due diligence is framed around the assumptions supporting a particular investment, acquisition or partnership. The methods may overlap, but the decision context determines the scope and the required outputs.<\/p><\/details>\n<details><summary>Can the work focus on one unresolved question?<\/summary><p>Yes. A narrow assignment may examine a customer segment, channel assumption, partner capability or competitive issue. It should state what is included, what remains outside scope and how the finding will be used.<\/p><\/details>\n<details><summary>What if reliable data or management access are limited?<\/summary><p>Information limitations are recorded explicitly. We can discuss alternative evidence sources and prioritise the most consequential gaps. A limited-access assessment should not be presented as if it had the same coverage as a full diligence exercise.<\/p><\/details>\n<details><summary>Does the assessment include stakeholder interviews?<\/summary><p>Stakeholder discussions can be considered where relevant and feasible, with methods and confidentiality agreed in advance. Access is not guaranteed. Findings should distinguish what a participant reported from information independently corroborated.<\/p><\/details>\n<details><summary>Does commercial diligence certify a company or guarantee an investment?<\/summary><p>No. It is an assessment within an agreed scope and evidence base. It does not certify all aspects of a business, establish legal compliance or guarantee future performance. Investment decisions remain with the client and should incorporate the relevant specialist advice.<\/p><\/details>\n<details><summary>What should we share in the first discussion?<\/summary><p>A non-confidential outline of the business or opportunity, the decision you face, the timetable and your main assumptions is enough to start. Agree confidentiality and a suitable information-sharing process before providing sensitive documents.<\/p><\/details>\n<details><summary>Can research compare opportunities in Vietnam and China?<\/summary><p>Yes. Agree a common product definition, customer segment and set of decision criteria, then build a separate evidence register for each market. The comparison should distinguish source dates, geographic coverage, interview access and assumptions. A regional market headline is not a substitute for verified customer, channel and competitor evidence in the country where the business intends to operate.<\/p><\/details>\n<\/section>\n<section class=\"mp-contact\" aria-labelledby=\"mp-intel-contact-title\"><p class=\"mp-kicker\">DEFINE THE EVIDENCE YOU NEED<\/p><h2 id=\"mp-intel-contact-title\">What would change your decision?<\/h2><p>Tell us the commercial question, the information already available and the commitment under consideration. We can discuss a focused assessment that addresses the uncertainty.<\/p><a class=\"mp-button\" href=\"https:\/\/www.mekong-partners.com\/?page_id=12747\">Discuss your research brief \u2197<\/a><\/section>\n<\/div>\n \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>MARKET INTELLIGENCE &amp; COMMERCIAL DUE DILIGENCE Know what matters before you commit. Test market, customer and partner assumptions in Vietnam and China. Turn comparable evidence into a clearer investment or growth decision. EVIDENCE FOR COMMERCIAL DECISIONS Turn uncertainty into a focused research brief. Discuss&nbsp;your&nbsp;project Explore our capabilities When a decision depends on unfamiliar customers, channels [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_siteseo_robots_primary_cat":"","pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"class_list":["post-12593","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.mekong-partners.com\/index.php?rest_route=\/wp\/v2\/pages\/12593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mekong-partners.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mekong-partners.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mekong-partners.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mekong-partners.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12593"}],"version-history":[{"count":22,"href":"https:\/\/www.mekong-partners.com\/index.php?rest_route=\/wp\/v2\/pages\/12593\/revisions"}],"predecessor-version":[{"id":13738,"href":"https:\/\/www.mekong-partners.com\/index.php?rest_route=\/wp\/v2\/pages\/12593\/revisions\/13738"}],"wp:attachment":[{"href":"https:\/\/www.mekong-partners.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}