{"id":163,"date":"2026-10-03T08:53:24","date_gmt":"2026-10-03T08:53:24","guid":{"rendered":"https:\/\/demo.bravisthemes.com\/herrington\/?page_id=163"},"modified":"2026-10-06T10:19:44","modified_gmt":"2026-10-06T10:19:44","slug":"about-leadership","status":"publish","type":"page","link":"https:\/\/www.mekong-partners.com\/?page_id=163","title":{"rendered":"About Mekong Partners"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"163\" class=\"elementor elementor-163\">\n\t\t\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd6246f elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-full-content-with-space-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"dd6246f\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_start&quot;:0,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\n                            <div class=\"elementor-background-overlay\"><\/div>\n            \n                <div class=\"elementor-container elementor-column-gap-extended \">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-642a0b7 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"642a0b7\" data-element_type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n                <section class=\"elementor-section elementor-inner-section elementor-element elementor-element-27caaae elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"27caaae\" data-element_type=\"section\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default \">\n                <div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-198289f pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"198289f\" data-element_type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-aa6a662 elementor-widget elementor-widget-pxl_heading\" data-id=\"aa6a662\" data-element_type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-aa6a662-8342\" class=\"pxl-heading px-sub-title-default-style \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default \" data-wow-delay=\"ms\">\n\t\t\t\t<span class=\"pxl-item--subtext\">\n\t\t\t\t\t\t\t\t\t\tABOUT MEKONG PARTNERS\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\n\t\t<h1 class=\"pxl-item--title style-default ft-gt highlight-default \" data-wow-delay=\"ms\">\n\t\t\t\t\t\t\tLocal context. Clear judgement.\t\n\t\t\t\t\n\t\t<\/h1>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4255af1 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"4255af1\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>Senior-led cross-border advisory for companies, investors and institutions entering and growing in Vietnam and China.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a7216c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8a7216c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b39e2af elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b39e2af\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-6949e5b elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-full-content-with-space-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"6949e5b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-extended \">\n                <div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-da6f8b0 pxl-column-overflow-hidden-yes pxl-column-none\" data-id=\"da6f8b0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-5838def ft-gt elementor-widget elementor-widget-pxl_heading\" data-id=\"5838def\" data-element_type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-5838def-1213\" class=\"pxl-heading px-sub-title-default-style \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\t\t\t<div class=\"pxl-item--subtitle px-sub-title-default \" data-wow-delay=\"ms\">\n\t\t\t\t<span class=\"pxl-item--subtext\">\n\t\t\t\t\t\t\t\t\t\tINDEPENDENT CROSS-BORDER ADVISORY\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\n\t\t<h2 class=\"pxl-item--title style-default  highlight-default \" data-wow-delay=\"ms\">\n\t\t\t\t\t\t\tConnecting strategic ambition with operating reality.\t\n\t\t\t\t\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a111550 elementor-align-center ft-gt pxl-icon-list  elementor-widget__width-auto elementor-widget elementor-widget-pxl_button\" data-id=\"a111550\" data-element_type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl-pxl_button-a111550-4061\" class=\"pxl-button pxl-atc-link \" data-wow-delay=\"ms\">\r\n    <a href=\"https:\/\/www.mekong-partners.com\/?page_id=12747\" class=\"btn pxl-icon-active btn-text-nina btn-default  inline pxl-icon--right\" data-wow-delay=\"ms\" data-target=\".pxl-page-popup-template-0\">\r\n                <span class=\"pxl--btn-text\" data-text=\"Discuss your project\">\r\n            <span>D<\/span><span>i<\/span><span>s<\/span><span>c<\/span><span>u<\/span><span>s<\/span><span>s<\/span><span class=\"spacer\">&nbsp;<\/span><span>y<\/span><span>o<\/span><span>u<\/span><span>r<\/span><span class=\"spacer\">&nbsp;<\/span><span>p<\/span><span>r<\/span><span>o<\/span><span>j<\/span><span>e<\/span><span>c<\/span><span>t<\/span>        <\/span>\r\n            <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b43b369 elementor-align-center ft-gt pxl-icon-list  elementor-widget__width-auto elementor-widget elementor-widget-pxl_button\" data-id=\"b43b369\" data-element_type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl-pxl_button-b43b369-2547\" class=\"pxl-button pxl-atc-link \" data-wow-delay=\"ms\">\r\n    <a href=\"https:\/\/www.mekong-partners.com\/?page_id=12424\" class=\"btn pxl-icon-active  btn-default  inline pxl-icon--right\" data-wow-delay=\"ms\" data-target=\".pxl-page-popup-template-0\">\r\n                <span class=\"pxl--btn-text\" data-text=\"Explore our capabilities\">\r\n            Explore our capabilities        <\/span>\r\n            <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n                <div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-95e0f76 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"95e0f76\" data-element_type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-781b46b elementor-widget elementor-widget-pxl_text_editor\" data-id=\"781b46b\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>Mekong Partners helps international businesses examine opportunities, test assumptions and plan their next move in Vietnam and China. We connect strategic analysis and local market intelligence with the practical questions that shape investment and operations.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de59fa6 elementor-widget__width-auto elementor-widget-laptop__width-inherit elementor-widget elementor-widget-pxl_text_editor\" data-id=\"de59fa6\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>Our work can range from a focused assessment to a coordinated implementation mandate. The starting point is always the decision you need to make, the evidence required and the responsibilities that must be clear. Specialist legal, tax or technical questions are identified for review by appropriately qualified professionals.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-54f6ea2 elementor-section-full_width elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-full-content-with-space-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"54f6ea2\" data-element_type=\"section\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-no \">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d704c2e pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"d704c2e\" data-element_type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-0722699 elementor-widget elementor-widget-html\" data-id=\"0722699\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t<!-- About & Leadership, staging draft 163. 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Selected interviews and press coverage are collected in our Media &amp; Press section, with links to the original publishers.<\/p><p>For an engagement, the priority is to connect the strategic question with a practical scope: what needs to be understood, what should be challenged and what can move the project forward.<\/p><a href=\"https:\/\/www.linkedin.com\/in\/mickaeldriol\" target=\"_blank\" rel=\"noopener noreferrer\">Micka\u00ebl on LinkedIn \u2197<\/a><a href=\"https:\/\/www.mekong-partners.com\/?page_id=12436\">Explore Media &amp; Press \u2197<\/a><\/div>\n<\/div><\/section>\n<section class=\"mp-principles\" aria-labelledby=\"mp-principles-title\"><p class=\"mp-kicker\">HOW WE THINK ABOUT THE WORK<\/p><h2 id=\"mp-principles-title\">Useful advice makes the decision clearer.<\/h2><div class=\"mp-three\">\n<article><span class=\"mp-number\">01<\/span><h3>Evidence before conviction<\/h3><p>Distinguish what is known from what is assumed. Match research and validation to the decision, and make information gaps visible rather than hiding them behind a confident conclusion.<\/p><\/article>\n<article><span class=\"mp-number\">02<\/span><h3>Context before templates<\/h3><p>A market-entry question is not the same as an acquisition or a supplier expansion. Shape the scope around your activity, constraints, decision stage and operating model.<\/p><\/article>\n<article><span class=\"mp-number\">03<\/span><h3>Execution before abstraction<\/h3><p>Connect the recommendation to owners, dependencies and next steps. A useful roadmap shows both the preferred option and the conditions needed to make it workable.<\/p><\/article>\n<\/div><\/section>\n<section class=\"mp-working\" aria-labelledby=\"mp-working-title\"><div class=\"mp-split\"><div><p class=\"mp-kicker\">THE ENGAGEMENT, IN PRACTICE<\/p><h2 id=\"mp-working-title\">A defined question. A usable output. A clear next step.<\/h2><p>The structure can be adapted to a focused assessment, a transaction workstream or an implementation mandate. We agree the scope before the work begins.<\/p><ol>\n<li><strong>Frame the decision<\/strong>Define the objective, alternatives, stakeholders and timetable. Agree what the work will answer and what falls outside its scope.<\/li>\n<li><strong>Build and challenge the evidence<\/strong>Use relevant research, stakeholder discussions and agreed validation. Test critical assumptions and record unresolved questions.<\/li>\n<li><strong>Make the options comparable<\/strong>Present the findings, trade-offs and conditions for commitment. Identify where specialist review or additional verification is necessary.<\/li>\n<li><strong>Plan the next phase<\/strong>Translate the preferred option into priorities, responsibilities and decision gates. Further implementation support is scoped separately where required.<\/li>\n<\/ol><\/div><figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mekong-partners.com\/wp-content\/uploads\/2025\/03\/1-34.jpg\" alt=\"Ho Chi Minh City skyline under a clear daytime sky\" width=\"819\" height=\"526\" loading=\"lazy\"><figcaption>Commercial ambition needs an operating plan.<\/figcaption><\/figure><\/div><\/section>\n<section class=\"mp-audience\" aria-labelledby=\"mp-audience-title\"><p class=\"mp-kicker\">WHO THE WORK IS FOR<\/p><h2 id=\"mp-audience-title\">Different decision-makers. Distinct priorities.<\/h2><div class=\"mp-three\">\n<article><h3>International companies<\/h3><p>Assess entry routes, customers, partners and operational requirements. Build a coherent basis for establishing or expanding a business in the region.<\/p><a href=\"https:\/\/www.mekong-partners.com\/?page_id=12586\">Market entry &amp; setup \u2197<\/a><\/article>\n<article><h3>Investors and deal teams<\/h3><p>Challenge the commercial thesis, compare potential targets or partners, and understand the operating assumptions that matter to an investment decision.<\/p><a href=\"https:\/\/www.mekong-partners.com\/?page_id=12593\">Intelligence &amp; due diligence \u2197<\/a><\/article>\n<article><h3>Institutions and leadership teams<\/h3><p>Clarify sector dynamics, stakeholder priorities and implementation choices. Turn a complex business question into an evidence-based brief and actionable options.<\/p><a href=\"https:\/\/www.mekong-partners.com\/?page_id=12432\">Explore our sector focus \u2197<\/a><\/article>\n<\/div><\/section>\n<section class=\"mp-faq\" aria-labelledby=\"mp-about-faq-title\"><p class=\"mp-kicker\">WORKING WITH MEKONG PARTNERS<\/p><h2 id=\"mp-about-faq-title\">Before the engagement starts.<\/h2>\n<details><summary>Can we begin with a focused assignment?<\/summary><p>Yes. A well-defined assessment can be the right starting point when your team needs to resolve one decision before committing to a wider programme. The question, evidence requirements and intended output should be agreed at the outset.<\/p><\/details>\n<details><summary>What will the scope and deliverables look like?<\/summary><p>They depend on the decision. The proposed scope should specify the workstreams, methods, outputs, timing, client inputs and exclusions. Examples include an options assessment, market or partner brief, commercial diligence report or implementation roadmap.<\/p><\/details>\n<details><summary>How do you work with our existing advisors?<\/summary><p>Responsibilities can be coordinated with your internal team and existing legal, tax, accounting or technical advisors. We identify the questions requiring their input so commercial and operational findings can be considered alongside specialist advice.<\/p><\/details>\n<details><summary>Do you provide regulated legal, audit or technical opinions?<\/summary><p>This website does not present Mekong Partners as a licensed law firm, statutory auditor or technical certification body. Where those opinions or approvals are needed, the engagement should identify appropriately qualified specialists and clearly separate their responsibilities.<\/p><\/details>\n<details><summary>What should we share for an initial discussion?<\/summary><p>A short, non-confidential outline is enough to begin: your company or investment context, the activity under consideration, the decision you face and your timetable. Agree an appropriate confidentiality arrangement before sharing sensitive documents.<\/p><\/details>\n<details><summary>Do you support projects in both Vietnam and China?<\/summary><p>Our services cover Vietnam and China. The engagement identifies the country, customer segments, locations and local responsibilities involved. A comparison between the two markets is a specific workstream, not an assumption that their commercial conditions or establishment requirements are interchangeable. Our planned Cambodia expansion is presented separately.<\/p><\/details>\n<\/section>\n<section class=\"mp-faq\" aria-labelledby=\"mp-company-overview-title\"><p class=\"mp-kicker\">COMPANY OVERVIEW<\/p><h2 id=\"mp-company-overview-title\">A practical introduction to Mekong Partners.<\/h2><p>Explore our advisory capabilities in Vietnam and China, our approach to an engagement and the priorities we help leadership teams assess.<\/p><a class=\"mp-button\" href=\"https:\/\/www.mekong-partners.com\/wp-content\/uploads\/2026\/10\/mekong-partners-vietnam-china-company-overview.pdf\" target=\"_blank\" rel=\"noopener\">Download the company overview (PDF, 168 KB) \u2197<\/a><\/section><section class=\"mp-cta\" aria-labelledby=\"mp-about-contact-title\"><p class=\"mp-kicker\">START WITH THE QUESTION<\/p><h2 id=\"mp-about-contact-title\">What does your team need to decide?<\/h2><p>Tell us where you are in the process and what remains uncertain. We can discuss the most useful scope for the next step.<\/p><a class=\"mp-button\" href=\"https:\/\/www.mekong-partners.com\/?page_id=12747\">Discuss your project \u2197<\/a><a href=\"https:\/\/www.linkedin.com\/company\/mekongpartners\" target=\"_blank\" rel=\"noopener noreferrer\">Mekong Partners on LinkedIn \u2197<\/a><\/section>\n<\/div>\n \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ABOUT MEKONG PARTNERS Local context. Clear judgement. Senior-led cross-border advisory for companies, investors and institutions entering and growing in Vietnam and China. INDEPENDENT CROSS-BORDER ADVISORY Connecting strategic ambition with operating reality. Discuss&nbsp;your&nbsp;project Explore our capabilities Mekong Partners helps international businesses examine opportunities, test assumptions and plan their next move in Vietnam and China. We connect [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_siteseo_robots_primary_cat":"","pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"class_list":["post-163","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.mekong-partners.com\/index.php?rest_route=\/wp\/v2\/pages\/163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mekong-partners.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mekong-partners.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mekong-partners.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mekong-partners.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=163"}],"version-history":[{"count":27,"href":"https:\/\/www.mekong-partners.com\/index.php?rest_route=\/wp\/v2\/pages\/163\/revisions"}],"predecessor-version":[{"id":13479,"href":"https:\/\/www.mekong-partners.com\/index.php?rest_route=\/wp\/v2\/pages\/163\/revisions\/13479"}],"wp:attachment":[{"href":"https:\/\/www.mekong-partners.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}