{"id":910007,"date":"2026-10-09T11:25:41","date_gmt":"2026-10-09T11:25:41","guid":{"rendered":"http:\/\/mp-additions-20261009-prepare-your-project-brief"},"modified":"2026-10-09T12:57:39","modified_gmt":"2026-10-09T12:57:39","slug":"prepare-your-project-brief","status":"publish","type":"page","link":"https:\/\/www.mekong-partners.com\/?page_id=910007","title":{"rendered":"Prepare your project brief"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"910007\" class=\"elementor elementor-910007\">\n\t\t\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-57c54c26 mpv-section  elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"57c54c26\" data-element_type=\"section\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-extended \">\n                <div class=\"elementor-column elementor-col-60 elementor-top-column elementor-element elementor-element-1838e9ee pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"1838e9ee\" data-element_type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-10d43785 mpv  elementor-widget elementor-widget-html\" data-id=\"10d43785\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.mpv-section{color:#123e36}.mpv-section :is(p,li,td,th,textarea,label,figcaption){font-size:15px;line-height:1.65}.mpv-heading :is(h1,h2){font-size:28px!important;line-height:1.3!important}.mpv-heading h3,.mpv-accordion .pxl-accordion-title{font-size:19px!important;line-height:1.35!important}.mpv-white 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.btn{background:#e5d5ab!important;color:#123e36!important;border:1px solid #e5d5ab;border-radius:3px;font-size:15px}.mpv-section .mpv-button .btn:hover{background:#123e36!important;color:#fff!important;border-color:#bda263}.mpv-section .mpv-button .btn .pxl--btn-text:before{color:inherit!important}.mpv-section .mpv-button .btn .pxl--btn-text span{color:inherit!important}.mpv-section .mpv-button .btn:active{transform:translateY(1px)}@media(max-width:767px){.mpv-section .elementor-column{width:100%!important}.mpv-section .elementor-container{flex-wrap:wrap}}<\/style><style>.mpv-section [class*=\"elementor-col-33.\"]{width:33.3333%}@media(max-width:767px){.mpv-section [class*=\"elementor-col-33.\"]{width:100%!important}}<\/style><style>body:has(.mpv-section) #pxl-main{padding-top:36px!important;padding-bottom:36px!important}@media(max-width:767px){body:has(.mpv-section) #pxl-main{padding-top:20px!important;padding-bottom:20px!important}}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62452c0b mpv mpv-body  elementor-widget elementor-widget-pxl_text_editor\" data-id=\"62452c0b\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>MEKONG PARTNERS \/ PRACTICAL TOOL \/ STARTING A CONVERSATION<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f1befb7 mpv mpv-heading  elementor-widget elementor-widget-pxl_heading\" data-id=\"3f1befb7\" data-element_type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-3f1befb7-2013\" class=\"pxl-heading px-sub-title-default-style \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h1 class=\"pxl-item--title style-default ft-gt highlight-default \" data-wow-delay=\"ms\">\n\t\t\t\t\t\t\tPrepare your project brief\t\n\t\t\t\t\n\t\t<\/h1>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d4aa3c4 mpv mpv-body  elementor-widget elementor-widget-pxl_text_editor\" data-id=\"3d4aa3c4\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>A useful first conversation starts with a clear question. Organise the objective, evidence and next management decision before discussing the scope of an engagement.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n                <div class=\"elementor-column elementor-col-40 elementor-top-column elementor-element elementor-element-5f70a38 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"5f70a38\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-77f8afc5 mpv mpv-heading  elementor-widget elementor-widget-pxl_heading\" data-id=\"77f8afc5\" data-element_type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-77f8afc5-2467\" class=\"pxl-heading px-sub-title-default-style \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h3 class=\"pxl-item--title style-default ft-gt highlight-default \" data-wow-delay=\"ms\">\n\t\t\t\t\t\t\tA working sheet\u2014not a submission form\t\n\t\t\t\t\n\t\t<\/h3>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aab6304 mpv mpv-body  elementor-widget elementor-widget-pxl_text_editor\" data-id=\"1aab6304\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>Your notes stay in this browser. Print or save them before leaving; they are not sent to Mekong Partners.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-75356e52 mpv-section  elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"75356e52\" data-element_type=\"section\" id=\"worksheet\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-extended \">\n                <div class=\"elementor-column elementor-col-35 elementor-top-column elementor-element elementor-element-96243b6 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"96243b6\" data-element_type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-37dbbae4 mpv mpv-heading  elementor-widget elementor-widget-pxl_heading\" data-id=\"37dbbae4\" data-element_type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-37dbbae4-2138\" class=\"pxl-heading px-sub-title-default-style \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h2 class=\"pxl-item--title style-default ft-gt highlight-default \" data-wow-delay=\"ms\">\n\t\t\t\t\t\t\tMake your brief usable in the first meeting\t\n\t\t\t\t\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-553f9549 mpv mpv-accordion elementor-widget elementor-widget-pxl_accordion\" data-id=\"553f9549\" data-element_type=\"widget\" data-widget_type=\"pxl_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"pxl-accordion pxl-accordion1 style1 \" data-wow-delay=\"ms\">\r\n                    <div class=\"pxl--item  active \">\r\n                \r\n                <h5 class=\"pxl-accordion--title\" data-target=\"#pxl_accordion-553f9549-8822-782894c\">\r\n                                <span class=\"pxl-title--text pxl-pr-20\">Write a decision, not a broad ambition<\/span>\r\n\r\n                \r\n                <i class=\"pxl-icon--plus pxl-r-9\"><\/i>  \r\n\r\n                 \r\n\r\n                \r\n                <\/h5>\r\n                <div id=\"pxl_accordion-553f9549-8822-782894c\" class=\"pxl-accordion--content\" style=\"display: block;\">\r\n                    \u201cCompare a distributor pilot with our own sales presence\u201d is easier to scope than \u201chelp us enter Asia\u201d. Name the commitment management is preparing to make and the alternatives still under consideration.                <\/div>\r\n            <\/div>\r\n                    <div class=\"pxl--item   \">\r\n                \r\n                <h5 class=\"pxl-accordion--title\" data-target=\"#pxl_accordion-553f9549-8822-db40b5a\">\r\n                                <span class=\"pxl-title--text pxl-pr-20\">Separate facts from assumptions<\/span>\r\n\r\n                \r\n                <i class=\"pxl-icon--plus pxl-r-9\"><\/i>  \r\n\r\n                 \r\n\r\n                \r\n                <\/h5>\r\n                <div id=\"pxl_accordion-553f9549-8822-db40b5a\" class=\"pxl-accordion--content\" >\r\n                    List what you know, where it came from and what remains uncertain. Include the existing material you can share after an appropriate confidentiality arrangement, but do not place sensitive information in this public worksheet.                <\/div>\r\n            <\/div>\r\n                    <div class=\"pxl--item   \">\r\n                \r\n                <h5 class=\"pxl-accordion--title\" data-target=\"#pxl_accordion-553f9549-8822-839e9ea\">\r\n                                <span class=\"pxl-title--text pxl-pr-20\">Define the output and decision date<\/span>\r\n\r\n                \r\n                <i class=\"pxl-icon--plus pxl-r-9\"><\/i>  \r\n\r\n                 \r\n\r\n                \r\n                <\/h5>\r\n                <div id=\"pxl_accordion-553f9549-8822-839e9ea\" class=\"pxl-accordion--content\" >\r\n                    Explain who will use the work, when the decision is needed and what a useful deliverable would look like. Save or print your notes locally; use the separate contact form when you are ready to start a conversation.                <\/div>\r\n            <\/div>\r\n            <\/div>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n                <div class=\"elementor-column elementor-col-65 elementor-top-column elementor-element elementor-element-228fbe44 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"228fbe44\" data-element_type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-600cb119 mpv mpv-body  elementor-widget elementor-widget-pxl_text_editor\" data-id=\"600cb119\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p class=\"mpx-kicker\">WORKING SHEET<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-175b952 mpv mpv-heading  elementor-widget elementor-widget-pxl_heading\" data-id=\"175b952\" data-element_type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-175b952-6594\" class=\"pxl-heading px-sub-title-default-style \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h2 class=\"pxl-item--title style-default ft-gt highlight-default \" data-wow-delay=\"ms\">\n\t\t\t\t\t\t\tPrepare a concise, decision-focused brief.\t\n\t\t\t\t\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f676fdc mpv mpv-body  elementor-widget elementor-widget-pxl_text_editor\" data-id=\"6f676fdc\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>Use the fields below for your own preparation, then print or save the page through your browser. The text is not sent to Mekong Partners or saved as a submission. Avoid entering confidential documents or sensitive personal information.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a3d5e27 mpv  elementor-widget elementor-widget-html\" data-id=\"2a3d5e27\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mpx-worksheet\"><label class=\"mpx-field\">The business objective<textarea aria-label=\"The business objective\" placeholder=\"What are you trying to achieve, and why now?\" rows=\"3\"><\/textarea><\/label><label class=\"mpx-field\">The market and activity<textarea aria-label=\"The market and activity\" placeholder=\"Which country, product, customer segment or operating activity is involved?\" rows=\"3\"><\/textarea><\/label><label class=\"mpx-field\">The decision to make<textarea aria-label=\"The decision to make\" placeholder=\"What decision must management make, and which alternatives are being considered?\" rows=\"3\"><\/textarea><\/label><label class=\"mpx-field\">The project stage<textarea aria-label=\"The project stage\" placeholder=\"What has already been done, discussed or committed?\" rows=\"3\"><\/textarea><\/label><label class=\"mpx-field\">Evidence available<textarea aria-label=\"Evidence available\" placeholder=\"What research, specifications, financial assumptions or operational evidence already exists?\" rows=\"3\"><\/textarea><\/label><label class=\"mpx-field\">Unresolved questions<textarea aria-label=\"Unresolved questions\" placeholder=\"Which uncertainties or dependencies are preventing progress?\" rows=\"3\"><\/textarea><\/label><label class=\"mpx-field\">Timing and constraints<textarea aria-label=\"Timing and constraints\" placeholder=\"What timetable, resources and non-negotiable requirements should be considered?\" rows=\"3\"><\/textarea><\/label><label class=\"mpx-field\">A useful outcome<textarea aria-label=\"A useful outcome\" placeholder=\"What output would help you make the decision or move to the next phase?\" rows=\"3\"><\/textarea><\/label><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a2dda19 mpv  elementor-widget elementor-widget-html\" data-id=\"6a2dda19\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<button class=\"mpx-print\" onclick=\"window.print()\" type=\"button\">Print or save your brief<\/button>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-125c4e5f mpv-section  elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"125c4e5f\" data-element_type=\"section\" id=\"scope\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-extended \">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64e82db pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"64e82db\" data-element_type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-50a66643 mpv mpv-body  elementor-widget elementor-widget-pxl_text_editor\" data-id=\"50a66643\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p class=\"mpx-kicker\">FOCUS THE DISCUSSION<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1276fbc mpv mpv-heading  elementor-widget elementor-widget-pxl_heading\" data-id=\"1276fbc\" data-element_type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-1276fbc-5456\" class=\"pxl-heading px-sub-title-default-style \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h2 class=\"pxl-item--title style-default ft-gt highlight-default \" data-wow-delay=\"ms\">\n\t\t\t\t\t\t\tStart with what the engagement needs to resolve.\t\n\t\t\t\t\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a6d7d6 mpv mpv-body  elementor-widget elementor-widget-pxl_text_editor\" data-id=\"5a6d7d6\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>You do not need to prepare a complete business plan before contacting us. A short brief can make the conversation more useful by separating the business ambition from the immediate decision, the evidence already available and the assumptions that remain open.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t        <section class=\"elementor-section elementor-inner-section elementor-element elementor-element-33dcae mpv-section mpv-cards elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"33dcae\" data-element_type=\"section\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-extended \">\n                <div class=\"elementor-column elementor-col-33.333333333333 elementor-top-column elementor-element elementor-element-44181b44 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"44181b44\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-1327cc35 mpv mpv-heading  elementor-widget elementor-widget-pxl_heading\" data-id=\"1327cc35\" data-element_type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-1327cc35-2497\" class=\"pxl-heading px-sub-title-default-style \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h3 class=\"pxl-item--title style-default ft-gt highlight-default \" data-wow-delay=\"ms\">\n\t\t\t\t\t\t\tThe objective\t\n\t\t\t\t\n\t\t<\/h3>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ec945bf mpv mpv-body  elementor-widget elementor-widget-pxl_text_editor\" data-id=\"5ec945bf\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>Describe the commercial or operating outcome you are pursuing. Explain the market, activity and reason for considering it.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n                <div class=\"elementor-column elementor-col-33.333333333333 elementor-top-column elementor-element elementor-element-78a62d0a pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"78a62d0a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-2fcfd73f mpv mpv-heading  elementor-widget elementor-widget-pxl_heading\" data-id=\"2fcfd73f\" data-element_type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-2fcfd73f-3538\" class=\"pxl-heading px-sub-title-default-style \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h3 class=\"pxl-item--title style-default ft-gt highlight-default \" data-wow-delay=\"ms\">\n\t\t\t\t\t\t\tThe decision\t\n\t\t\t\t\n\t\t<\/h3>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6058940d mpv mpv-body  elementor-widget elementor-widget-pxl_text_editor\" data-id=\"6058940d\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>Name the choice management needs to make. Identify alternatives and the evidence that would change the preferred option.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n                <div class=\"elementor-column elementor-col-33.333333333333 elementor-top-column elementor-element elementor-element-64c82db2 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"64c82db2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-335ba27e mpv mpv-heading  elementor-widget elementor-widget-pxl_heading\" data-id=\"335ba27e\" data-element_type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-335ba27e-8220\" class=\"pxl-heading px-sub-title-default-style \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h3 class=\"pxl-item--title style-default ft-gt highlight-default \" data-wow-delay=\"ms\">\n\t\t\t\t\t\t\tThe practical scope\t\n\t\t\t\t\n\t\t<\/h3>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb1105b mpv mpv-body  elementor-widget elementor-widget-pxl_text_editor\" data-id=\"3eb1105b\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>Set out timing, constraints, resources and the output that would help. Note the specialist questions without trying to resolve all of them in advance.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-55f31079 mpv-section  elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"55f31079\" data-element_type=\"section\" id=\"conversation\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-extended \">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-182f5fea pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"182f5fea\" data-element_type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-3030e0e0 mpv mpv-body  elementor-widget elementor-widget-pxl_text_editor\" data-id=\"3030e0e0\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p class=\"mpx-kicker\">WHAT WE WOULD DISCUSS<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dd10527 mpv mpv-heading  elementor-widget elementor-widget-pxl_heading\" data-id=\"2dd10527\" data-element_type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-2dd10527-4459\" class=\"pxl-heading px-sub-title-default-style \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h2 class=\"pxl-item--title style-default ft-gt highlight-default \" data-wow-delay=\"ms\">\n\t\t\t\t\t\t\tAgree the question before agreeing the work.\t\n\t\t\t\t\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76fa50c6 mpv mpv-body  elementor-widget elementor-widget-pxl_text_editor\" data-id=\"76fa50c6\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<ol class=\"mpx-steps\"><li><strong>Clarify the objective and decision stage.<\/strong>Distinguish exploration, validation, investment preparation and implementation.<\/li><li><strong>Review the available evidence.<\/strong>Identify what can be reused, what needs challenge and what information must be obtained.<\/li><li><strong>Identify the appropriate workstreams.<\/strong>Separate advisory, research, coordination and specialist requirements, with clear responsibilities.<\/li><li><strong>Discuss a proportionate scope.<\/strong>Define the intended outputs, dependencies and next steps before a mandate is agreed.<\/li><\/ol>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17750250 mpv mpv-body  elementor-widget elementor-widget-pxl_text_editor\" data-id=\"17750250\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>The worksheet does not create an engagement or submit a request. When you are ready, use the existing contact form to send a short, non-confidential summary.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a146e27 mpv-section  elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"4a146e27\" data-element_type=\"section\" id=\"next\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-extended \">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b17654d pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"7b17654d\" data-element_type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-313b28c mpv mpv-body  elementor-widget elementor-widget-pxl_text_editor\" data-id=\"313b28c\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p class=\"mpx-kicker\">PREPARE FOR THE RIGHT DISCUSSION<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7217fd11 mpv mpv-heading  elementor-widget elementor-widget-pxl_heading\" data-id=\"7217fd11\" data-element_type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-7217fd11-6947\" class=\"pxl-heading px-sub-title-default-style \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h2 class=\"pxl-item--title style-default ft-gt highlight-default \" data-wow-delay=\"ms\">\n\t\t\t\t\t\t\tUseful frameworks for your project.\t\n\t\t\t\t\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49c37434 mpv mpv-body  elementor-widget elementor-widget-pxl_text_editor\" data-id=\"49c37434\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<div class=\"mpv-related\"><a href=\"https:\/\/www.mekong-partners.com\/?pagename=vietnam-or-china-choosing-the-right-operating-footprint\"><h3>Country selection<\/h3><p>Compare the requirements for an operating footprint.<\/p><span aria-hidden=\"true\" class=\"mpx-arrow\">\u2197<\/span><\/a><a href=\"https:\/\/www.mekong-partners.com\/?pagename=vietnam-china-investment-sourcing-decisions\"><h3>Cross-border coordination<\/h3><p>Map a project involving both Vietnam and China.<\/p><span aria-hidden=\"true\" class=\"mpx-arrow\">\u2197<\/span><\/a><a href=\"https:\/\/www.mekong-partners.com\/?pagename=export-readiness\"><h3>Export readiness<\/h3><p>Prepare a Vietnamese business for international buyers.<\/p><span aria-hidden=\"true\" class=\"mpx-arrow\">\u2197<\/span><\/a><a href=\"https:\/\/www.mekong-partners.com\/?page_id=13657\"><h3>Leadership guides<\/h3><p>Bring a practical framework into your next review.<\/p><span aria-hidden=\"true\" class=\"mpx-arrow\">\u2197<\/span><\/a><\/div>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b1b3954 mpv-section mpv-sources elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"6b1b3954\" data-element_type=\"section\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-extended \">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22d4e92f pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"22d4e92f\" data-element_type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-572b0ba8 mpv mpv-body  elementor-widget elementor-widget-pxl_text_editor\" data-id=\"572b0ba8\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<div class=\"mpx-sources\"><p>October 2026 \u00b7 Original Mekong Partners planning framework. Project-specific legal, tax, customs and technical requirements should be confirmed with the relevant qualified specialists before commitment.<\/p><\/div>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-789ab6b6 mpv-section mpv-cta elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"789ab6b6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-extended \">\n                <div class=\"elementor-column elementor-col-70 elementor-top-column elementor-element elementor-element-68f11e76 pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"68f11e76\" data-element_type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-4382a0b6 mpv mpv-heading mpv-white elementor-widget elementor-widget-pxl_heading\" data-id=\"4382a0b6\" data-element_type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"pxl-pxl_heading-4382a0b6-3979\" class=\"pxl-heading px-sub-title-default-style \">\n\t<div class=\"pxl-heading--inner\">\n\t\t\n\t\t<h2 class=\"pxl-item--title style-default ft-gt highlight-default \" data-wow-delay=\"ms\">\n\t\t\t\t\t\t\tDiscuss the decision behind your project\t\n\t\t\t\t\n\t\t<\/h2>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c05a9d3 mpv mpv-body mpv-white elementor-widget elementor-widget-pxl_text_editor\" data-id=\"5c05a9d3\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-item--inner  \" data-wow-delay=\"ms\">\n\t\t<p>Bring your objective, current evidence and next commitment into a focused conversation.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n                <div class=\"elementor-column elementor-col-30 elementor-top-column elementor-element elementor-element-4858b41c pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"4858b41c\" data-element_type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-7e3e71c6 elementor-align-left mpv mpv-button elementor-widget elementor-widget-pxl_button\" data-id=\"7e3e71c6\" data-element_type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pxl-pxl_button-7e3e71c6-7079\" class=\"pxl-button pxl-atc-link \" data-wow-delay=\"ms\">\r\n    <a href=\"https:\/\/www.mekong-partners.com\/?page_id=12747\" class=\"btn pxl-icon-active btn-text-nina btn-default  inline pxl-icon--left\" data-wow-delay=\"ms\" data-target=\".pxl-page-popup-template-0\">\r\n                <span class=\"pxl--btn-text\" data-text=\"Discuss your project\">\r\n            <span>D<\/span><span>i<\/span><span>s<\/span><span>c<\/span><span>u<\/span><span>s<\/span><span>s<\/span><span class=\"spacer\">&nbsp;<\/span><span>y<\/span><span>o<\/span><span>u<\/span><span>r<\/span><span class=\"spacer\">&nbsp;<\/span><span>p<\/span><span>r<\/span><span>o<\/span><span>j<\/span><span>e<\/span><span>c<\/span><span>t<\/span>        <\/span>\r\n            <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A useful first conversation starts with a clear question. Organise the objective, evidence and next management decision before discussing the scope of an engagement.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_siteseo_robots_primary_cat":"","pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"class_list":["post-910007","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.mekong-partners.com\/index.php?rest_route=\/wp\/v2\/pages\/910007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mekong-partners.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mekong-partners.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mekong-partners.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mekong-partners.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=910007"}],"version-history":[{"count":4,"href":"https:\/\/www.mekong-partners.com\/index.php?rest_route=\/wp\/v2\/pages\/910007\/revisions"}],"predecessor-version":[{"id":910083,"href":"https:\/\/www.mekong-partners.com\/index.php?rest_route=\/wp\/v2\/pages\/910007\/revisions\/910083"}],"wp:attachment":[{"href":"https:\/\/www.mekong-partners.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=910007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}